Mattermark Daily — Thursday, April 20th, 2017
Earn the Right to Connect with Lead Enrichment
Every sales professional has a process and a workflow they follow when interacting and nurturing a lead. But, not every process involves intelligent lead enrichment. Lead enrichment aides in earning the right connect during extremely busy day-to-days and getting ahead of business competition.
If ‘lead enrichment’ sounds mysterious, unknown, or overwhelming, Danielle Morrill explains the basics and importance of enriching leads within the sales process.
From the Investors
David Skok of Matrix Partners shares video from his SaaStr Annual talk highlighting key areas within the SaaS funnel CEOs should focus to make the greatest impact to their business in “Optimizing the SaaS Funnel from Top to Bottom”
Mark Suster of Upfront Ventures covers how a company that provides physical storage can grow so fast, defensibility, and what makes a business a tech startup in “How MakeSpace Recently Closed $30 million in New Funding”
Bradley Miles of Stripes Group describes his research-driven approach to adding value and building a personal brand for anyone serious about pursuing a career in venture and startups in “Lessons Learned from #BreakIntoVC”
Anu Duggal of Female Founders Fund reflects on the performance of their first fund’s portfolio, how they raised it, and where it’s headed in “Three Years In: $1B of Enterprise Value”
26 VR Companies That Grew 50%+ In 6 Months
Based on Mattermark’s data-driven Growth Score, industry tags, location, and amount of funding, here are 26 VR startups with more than 50% employee growth in the last six months.
From the Operators
Katie Evans-Reber and Steffi Wu of Gusto chat about common misunderstandings of employee handbooks, when they should be written, and pitfalls to avoid in “How to Create an Employee Handbook”
Jeff Epstein of Ambassador provides attributes of highly successful employees in “8 Ways To Fast Track Your Career As A Startup Employee”
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Originally published at Mattermark.