Raise the Bar — Friday, January 13th, 2017
3 Tips to Maximize the ROI of Your Lead Gen Activities (read)
Sales teams are obsessed with lead gen. We always want more leads and in less time than ever before. But the relentless appetite for leads might actually be doing more harm than good.
How so? Let’s take a look.
Always Be Closing
Christopher Steiner of FundersClub walks through how Peter Kazanjy evolved in “Product-focused Founder Turned Sales Leader Shares How Founders Can Fuel Sales Success”
Jordan Stolper of Triangle Digital Ventures provides his five key takeaways including the ‘inside sales crunch’, the need for teams to be patient, debt as growth capital, and more in “After 200 Conversations About SaaS, Here’s What We’ve Learned”
David Brock of Partners In EXCELLENCE tells the story of a CEO and VP of Sales coming to the conclusion that their sales metrics were not aligned with their business goals in “Are Your Sales Metrics Aligned With Your Business Strategy?”
Expand Your Marketing
Myk Pono of MYXYS dives deep into how to develop strategic messaging and positioning in “Strategic Communication”
Patrick Campbell of ProfitWell explains why once you’ve reached around $1 MM in ARR and want to accelerate your growth, you need to think about how to scale your marketing team in “How To Scale Your Marketing Team Without Wreaking Havoc On Your CAC”
Scott Brinker of Ion Interactive describes ways in which companies can address of relatively slow-changing organizations in a rapidly changing technological environment in “Martec’s Law: The Greatest Management Challenge of the 21st Century”
Grow Up and To The Right
Brian Park of WeTransfer outlines how hacking growth may not be the long term recipe for building trust with your users and achieving sustainable growth in “Hacking Growth Without the Hacks”
Gustaf Alströmer of Airbnb reveals how to implement growth strategies for your product in a 10-step video lesson called “Product Growth”
Michael Karnjanaprakorn of Skillshare details his thoughts on getting to product-market fit in the early years of Skillshare “Combining Company & Product Growth”
Originally published at Mattermark.